About
Here at DAZE, we live by an ethic of being serious, without taking things too seriously. We strive to produce original high quality type and material, whilst simultaneously adopting an edgy, tongue in cheek attitude in creating our clothing. We aim to strike a chord with boys and girls who are familiar with urban life, who are both bold and fun, and who get the subtleties of street culture. Boys and girls who are most active during those hours that run somewhere between night and day, and who are in the know about what it feels like to fall somewhere between a state of alert and a state of daze.
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BACK IN BLACK COLLECTION
It’s self-explanatory; a colour, a feeling, a mood. It often relates to the hidden and the secretive. We’ve decided to give it an edge, one that dashes the idea of the unknown. With Back in Black, we aim to emphasise the subtleties of street culture on a whole new level. The concept of control, one that is so often associated with black is destroyed here, as we strive to create a line that laughs in the face of discipline. By giving our clothing a darker, more down-to-business feel, you can now create your own narrative by simply going Back to Black.
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PROMO-VIDEO
DAZE A/W 2015 Promo Video, 'Lazy Daze'